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Marketing Devices for Beginners: Pop Up Stands

You might have heard of banner stands that are equipped with retracting mechanism for easier handling. They are called “retractable banner stands”. Their retractable nature allows for easy setup and storage, and convenience in transporting it from one place to another. There are a number of banner stand types - indoor or outdoor, rigid pole or tension pole stands - but with retractable stands, you can be able to invest more on the banner design itself. The graphics are well protected even during shipping, as these stands are kept safely packed.

These banner stands are more commonly used on tabletops and as full-size displays in trade events. You can display graphics facing both ways if you want. The width of the screen can be up to 4 or 5 feet. Different graphic sizes can be used, from less than 2 feet up to 5ft wide. There is also a choice for a 3 section pole, or a pole with a twist lock; either solution permits the banner to be only partially extended, if preferred, for tabletop use.

Though they seem to be very simple, these are versatile marketing aids. It is useful for all kinds of heavy duty applications. When the large sized stands are used, it can actually accommodate the banners of 5 feet or more wide.

Even the largest of these banner stands only weighs 10 lbs or so, allowing the smallest clients to carry them to shows. All retractable banner stands set up in seconds, just by positioning the pole and pulling the banner graphic out of the protective base unit.

Banner stand prices are very low; most only cost a few hundred dollars, and can be used hundreds of times.

One inescapable advantage of banner stands is that they are inexpensive as far as marketing visual tools are concerned, yet they are very effective when it comes to catching the market’s attention. It helps in increasing the visibility and boosts the brand value and the company’s reach among people. These are portable advertisements.

Marketing includes targeting of the potential customers, positioning your product in their minds to encourage them to buy, and delivering the value of your offering in order to keep them on as loyal customers. When a company adopts good and successful marketing strategies, it is sure to reach its desired goals in a shorter period of time. Prior to shelling out loads of hard-earned cash in the next tradeshow, do yourself a favor and visit American Image Displays to see some remarkable Trade Show Displays.